(EAGLE, Idaho – Sept 21, 2007) Compton Communication announced today the launch of a new environmental Web site for the J.R. Simplot Company – www.smokycanyon.com.

The site focuses on providing a wealth of information, photographs and environmental papers about the Smoky Canyon Phosphate operations in southeast Idaho.

“The site is designed to make it easy for Smoky Canyon personnel to add news and photographs via a content management system that we built into the site,” said David Compton, president of Compton Communications. “The ease of adding information will mean that the site can stay current without having to involve directly a Web team.”

Compton added that although his firm provided the web applications and content planning, Rave Communications of Pocatello provided the Web design, editing and photography for the project. “

About J.R. Simplot Company: The J. R. Simplot Company is a privately held food and agribusiness corporation based in Boise, Idaho. The company employs approximately 10,000 people in the U.S., Canada, China, Mexico, and Australia. Annual sales are $3 billion and are derived from food, fertilizer, turf and horticultural, cattle feeding, and other enterprises related to agribusiness. Website is http://www.simplot.com

About Compton Communications: Compton Communications is an Internet communications and Web development agency. Compton Communications began on the Web in 1995 as a public relations firm specializing in high-technology clients. The firm provides targeted communications programs directly using email, newsletters, and the Web. David Compton is the president of Compton Communications. He previously was Senior Technology Strategist at MicronPC, Nampa, Idaho and Senior Administrator, Air Force Web Information Service in Washington, D.C. Website is http://www.comptoncoms.com .