Chapter Events

October 6, 2009

October 6 IDPRSA meeting

“Social Media Marketing and Integrated Campaign Planning”

Location: TBA
Cost: $8 for members, $10 for non-members, $6 for students. Lunch is included.
RSVP: Robbie Johnson, 208.387.6228, johnson@achd.ada.id.us

The Idaho Chapter of the Public Relations Society of America Presents our fall program. We'll address varying degrees of roles for social media in an integrated PR/communications campaign.

Topics to be explored include: Social media strategy—How to keep it consistent with the umbrella strategyHow to use social media to achieve campaign goalsTraditional vs. 2.0—when is one methodology more effective than the other?When is too much too much? Social media measurement—Tools and tips We’ll also take a look at the following case studies to exemplify discussion topics: “What's The Real Cost?” – Regence.

A social movement campaign that employs a mix of social media, viral and traditional tactics centered on health care costs and a dedicated Regence web site: www.whatstherealcost.org. “Stay on Trails” – Idaho Forest Service, BLM & Idaho Parks and Rec.An off-highway vehicles (OHV) campaign that has incorporated a great deal of social media tactics, while still heavily relying on traditional tacticswww.stayontrails.com “Cruising the Loop” FAM trip – Idaho Division of TourismInternational media familiarization trip organized by Idaho Tourism and Harley Davidson. Heavy on social media tactics, short on traditional www.visitidaho.org/CruisingtheLoop/

-- Posted on Saturday, September 26 2009

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