Meet and mingle with Higher Ed PR Pros

Wednesday, April 24
5:30 pm – 7:00 pm

Solid Bar & Grill
405 S 8th St, Downtown Boise

Appetizers provided, no host bar available.

There is no registration fee and the event is open to all.
Join us for a dynamic and informal happy hour discussion with local higher    education PR pros. Our panelists will share their (new found) insights into the evolving role of university communications and general thoughts on PR and marketing communications.
The Panel:

Gemma Gaudette
Regional Communications Officer, University of Idaho

Jennifer Couch
Communication & Marketing Director, College of Western Idaho

Greg Hahn
Associate Vice President for Communications and Marketing, Boise State University

Finding a Niche For Your Story

news

 

Come mingle with the members of Treasure Valley’s growing new and multimedia news outlets. Emerging “niche” news organizations provide alternative ways to connect with target audiences.

This very informal social hour is designed to help you meet the people behind these emerging news organizations and find out what they need to tell your stories.

 

 

 

WHO:

Stay tuned for more participants to be confirmed in the coming weeks.

WHEN:
5:30 p.m. to 7 p.m., Wednesday,  March 20, 2013

WHERE:
Solid Grill and Bar
Green Room
405 S. Eighth St.
BoDo District

COST: FREE
That’s right! Free
PRSA Idaho will provide appetizers and a no host bar.

Job Posting – Marketing Communications Specialist with J.R. Simplot Company (filled)

THIS POSITION HAS BEEN FILLED.

The J.R. Simplot Company is a diverse, privately held organization with roots firmly planted in agriculture and agriculture-related businesses. These endeavors have been around for centuries and will continue to be a vital part of the global economy. We currently have a Marketing Communications Specialist position available in Corporate Headquarters – Boise, ID.

Summary: This position is responsible for support to all areas of Company Communications, with primary responsibility for updating and maintaining social media sites, Simplot websites, graphic design support, and written communications. This position supports the social media and website programs to align with overall Company communication strategies, including internal and external branding and outreach. The successful marketing associate must be skilled and current in social media platforms and have capability to use graphic design technology to advance Company communications efforts. This position will collaborate with the Communications department to develop and execute programs that supports the department’s goals.

Responsibilities:

• Works with internal IT partners and/or agencies in the development of new web pages and SEO strategies.

• May serve as liaison between agencies and the Company’s, print suppliers and various vendors.

• Assisting in writing marketing communication materials including, but not limited to special projects, newsletter articles, online articles, speeches, presentations and collateral.

• Increasing the online awareness of the Company. Developing and maintaining editorial calendars and posting schedules for multiple social media sites and websites, researching and creating timely and relevant content with headlines, ongoing monitoring, and response development.

• Manages and maintains photo archive and retrieval repository.

• Assists in social media and other online strategy development efforts.

• Assists in the development and execution of on-line Company videos.

• Serves as a social media policy and brand champion to employees across the Company.

• Assisting with and developing marketing materials for events, i.e. posters for sustainability events, Power Point presentations, and internal marketing pieces for corporate functional areas.

• Creative development and maintenance of social media and other related websites. Provide recommendations on latest ROI-building strategies through the use of social media and web technology. Integrates content onto multiple on-line media channels.

• Analyzing both existing and potential web and social media activities and strategies. Identifies and makes recommendations to capitalize on web and social media trends. Monitors and reports on Company related web activity, including social media sites, Google searches, etc.

• Helps develop benchmark criteria to evaluate effectiveness of social media activities.

Requirements:

• Bachelor’s Degree from 4 year college or university required

• At least one year experience in a related field preferred.

• Strong knowledge and experience in Power Point and Adobe Professional Suite.

• Knowledge and understanding of search, new trends and latest in social media innovation.

• Ability to collaborate and work effectively as part of a team.

• Ability to prioritize assigned work and complete in a timely manner with minimal supervision.

• Must work well under pressure, and thrive in a results driven environment.

Location Information: Boise’s mild climate, good jobs, affordable housing and a safe, clean and vibrant downtown all add up to a great place to live.

Application Instructions:
• Click Apply Now if viewing this posting from the Simplot website OR

• Visit www.simplot.com/careers

• Select Job Search

• Select Professional Jobs

• Select All open positions

• Apply to Job ID #1062-Marketing Communications Specialist (Corporate-Boise, ID)

Please prepare a cover letter outlining your interest and qualifications and submit with your resume via our online application process described above. For best results, please upload your resume as a Microsoft Word or Adobe PDF document. This process includes additional job relevant questions, so plan on at least 20 minutes when you apply.

When a position is in the interview stage or has been filled, it will no longer appear on our Simplot Careers website. If you experience any technical difficulties when applying through our online system, please contact our Employment Center for assistance at careers@simplot.com or 1-877-878-7404.

*The J.R. Simplot Company is proud to be an Equal Opportunity Employer*

New Strategic Practices for PR Champions

BONUS: Annual Meeting

Whether you’re the tech-tester, the content creater, the metric master or more, PRSA Idaho has a professional development seminar that will help you learn your new role in the communications landscape. Join us for an engaging session, stay for a lunch and meet the 2013 PRSA Idaho Board Directors, who will be announced during lunch.

Eight New Strategic Practices for the PR Champion

Because social media has reignited the public relations profession and influenced a new world of communications, public relations professionals are increasing their roles and responsibilities. Today’s practitioners are shifting from communication handlers and facilitators to strategic public relations influencers and champions. When public relations meets social media, and communication unites with technology, public relations professionals have the opportunity to expand their skill set and their public relations practices.

PR professionals will learn new practices and be actively involved in social media as:

  • PR Policymakers to spearhead a team of social media visionaries and strategist in their organizations who participate in audits, policy development and social governance;
  • Internal Collaboration Generators and COMMS Organizers who, through collaborative technology, create more opportunities to innovate and develop meaningful content for productive and targeted communications programs;
  • PR Tech Testers and Relationship Analyzers, using new competencies in Information Technologies to experience the latest social media tools from monitoring and measurement to influence and engagement;
  • Pre-Crisis Doctors and Members of the Reputation Task Force, becoming more proactive and fully prepared for social crisis, upholding and maintaining the image of their brands, at all times; and
  • Masters of the Metrics, who will also be able to build programs that offer executives the metrics they expect, revealing communications impact and valuable business outcomes.

Date: Tuesday, Dec. 4, 2012
Location: J.R. Simplot Company Corporate headquarters
999 Main Street, Boise
Capital One Center
Time: 10:45 a.m. – Take the elevator to the 10th Floor reception to sign in
11 a.m. – Webinar begins on the 14th Floor (follow the PRSA signage)
Noon – Box lunches are provided and business meeting begins
Cost:
$15 for non-PRSA members
$10 for PRSA members (must be members of the Idaho Chapter)
$ 5 for students
Advance registration is required! Space is limited to the first 40 people who register online.

Presenter:
Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Registration closed

Batter Up: Pitching in the New Media Landscape

PRSA Idaho welcomes nationally-recognized media pitching coach Michael Smart to help you hit a home run and get the media coverage your clients want.

Pitching

Smart’s intensely practical tips are designed to instantly boost your media and blog coverage. Those trained by Smart have scored coverage on the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”

He’s coming to Boise on Thursday, Sept. 20 for a half-day session that will include the following:

  • How to take advantage of the upheaval in the media industry.
  • The anatomy of perfect phone and email pitches.
  • Foolproof ways to determine the correct journalists and bloggers to approach.
  • What to say or write to grab attention every time.
  • How pitching bloggers is similar to and different from pitching to other media.
  • A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
  • What most annoys journalist and bloggers, and how to avoid it!

Time: 8:30 a.m. to 1 p.m.
Breakfast is included. Session starts promptly at 9 a.m.

Date: Thursday, Sept. 20, 2012

Location: Boise State University Student Union, Jordan A

Cost: $60 at the door.
$35 for students with valid student ID
CASH AND CHECKS ONLY

Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference

Get Social @Solid

Join fellow communicators on the patio to trade war stories, enjoy appetizers and network with your fellow professionals.

Enjoy Solid’s extensive beverage menu during happy hour (no host bar), and PRSA will provide the appetizers.

Come find out what PRSA can do for you! 

Monday, June 4
5-7 p.m.
Solid Grill and Bar
405 S. Eigth St., Suite 100
BoDo Boise Downtown

 

 

 

Assistant Account Executive – Ritter Public Relations

Selection Criteria:

An Assistant Account Executive will be expected to have a four-year college degree in public relations, marketing, communications or other related field.

An Assistant Account Executive will be expected to have competency and understanding of basic public relations skills, including: writing, public speaking, computer use and research.  The individual should be a team player, possess good interpersonal skills, display initiative and an eagerness to learn and grow with the company.

Job Description:

Writing Skills: Assistant Account Executives will be expected to write accurately, factually and concisely.  They will be expected to submit work to their superiors that is grammatically correct.  All work should comply with AP style.

Media Relations: Assistant Account Executives will be expected to understand the media and learn and implement the following media relations skills: assembling a media d-base, editorial calendar, conducting follow-up calls, drafting the basic forms of media materials (news release, calendar release, media advisory, pitch letter, fact sheet, backgrounder, briefing books, etc.).

Organizational and Time Management Skills: Assistant Account Executives will be expected to meet deadlines, prioritize their work properly, schedule tasks effectively, conduct administrative duties as needed, maintain productivity and recognize when they need to inform their immediate supervisor of a situation (i.e. unplanned expenses, over/under time projections).  Assistant Account Executives will be expected to be detail oriented and provide logistic support to account executives for events, etc.

Professional Development: Assistant Account Executives should take initiative and seek higher levels of involvement in client work.  One way to do that is to review the job description for Account Executive, and strive to achieve and demonstrate those required skills.  Another way to demonstrate an interest in moving forward is to participate in professional development activities (i.e. professional organizations, volunteer opportunities, taking college extension courses, etc.).

Client and Vendor Interaction: While an Assistant Account Executive may not have direct contact with clients, an AAE will interface with outside vendors.  An AAE should be able to handle all vendor negotiations successfully, including completing necessary forms/paperwork and keeping their supervisor apprised of all activities.

Team Player: An Assistant Account Executive will be expected to demonstrate initiative, enthusiasm and a commitment to Ritter PR’s core values (quality, integrity, attitude, teamwork).  All account staff are expected to be honest and truthful in dealings with clients, the media, vendors and other staff.

Reporting: Assistant Account Executives will work with and report to various staff dependent on the accounts they have been assigned. However, all Assistant Account Executives will have one direct supervisor who will be responsible for assisting the Assistant Account Executive with their professional development.

Time Tracking and Billable Hours: Assistant Account Executives will be expected to bill a determined number of hours per month. They are expected to be responsible and timely in tracking and entering their time.

Submissions:

Please submit cover letter, resume and a writing sample to:

Heidi@ritterpublicrelations.com

‘And That’s The Way It Was’
Today’s Changing Media Landscape

Citizen journalists with I-phones. News breaking on Twitter. Layoffs and paywalls. The media landscape continues its evolution to new business models, shaping how the Treasure Valley gets its news. Is it significant that all major news publications are led by women? What do these changes mean for professional communicators?

Join us for what’s sure to be an interesting discussion as a panel of the Treasure Valley’s leading managing editors and news directors share their perspective of a rapidly evolving industry.

Confirmed panelists include:

This meeting is sure to sell out quickly, so reserve your spot today.

Please note the NEW location (as of April 7, 2012)

Date: Wednesday, April 18, 2012
Time: 11:30 a.m. to 1 p.m.
Location: Hampton Inn, Downtown Boise, 495 S. Capitol Blvd.
Cost: $15 PRSA Members
$20 non-members
$10 students

(pay button removed after event)

Job posting – Media Relations IHFA

Seeking a highly creative person with proven media relations experience. Must conduct proactive media relations planning, execution, outreach/pitching, and develop/maintain key relationships. Produces and distributes press releases, crafts story angles/messages, newsletters, and other media and communications materials. Monitors/reports on media effectiveness and manages press clippings. Also coordinates special projects & events as needed.

Must have excellent journalism, writing, proof-reading, and verbal skills. Ability to multi-task, have strong organization/prioritization skills, meets deadlines, be a team player & can drive projects to successful completion. Bachelor’s degree in Journalism, or Communications with a minimum of 5 yrs. media exp. req. Strong print production and online news/Web experience incl. working knowledge of Desktop publishing, typesetting & layout in PC environment. InDesign/Photoshop and social media skills a plus. Some travel required.

Competitive compensation and benefits package. Applications available at 565 W. Myrtle, Boise, Idaho or visit: www.ihfa.org. Send completed application and resume to:

Human Resources Department
Idaho Housing and Finance Association
P.O. Box 7899
Boise, Idaho 83707-1899

Above description is not inclusive of all job duties. Qualified candidates must be able to perform essential functions with or without accommodation. AA/EOE

Lunch and Learn Webinar: Measuring Results

Tape MeasureIf finding new ways to measure the effectiveness of your communications efforts has you stumped, this is the session for you!

“Demonstrating the Value of the Work You Do: Barcelona Principle 6 and the valid Metrics Grid” will outline a set of metrics and key performance indicators for every form of public relations and every stage of a public relations program. You’ll learn how to use these metrics and make the best choices in program measurement.

Homework Assignment: Brush up on the Barcelona Principles.

Instructor: David Rockland, Ph.D., joined Ketchum in 2000 and led the development and implementation of the Barcelona Principles. He is responsible for the research business at Ketchum, including its global network across the United States, Costa Rica, Brazil, China, Germany and the U.K. David is a member of the IPR Commission on PR Measurement and Evaluation, and was its chairman for 2007 and 2008. He is on the board of the International Association for Measurement and Evaluation of Communication, and created the North American chapter.

It’s FREE for PRSA members. Non-members are welcomed for a nominal $5 fee, paid at the door.

Date: March 20, 2012

Time: 12:30 p.m. to 2:30 p.m.
Mingle and Munch – 12:30-1 p.m. (Please bring your own brown bag lunch.)
Webinar – 1-2 p.m.

Place: Red Sky Public Relations , 404 S. Eight Street, Suite 400, in the 8th Street Marketplace

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