Bring your questions and your best practices to Idaho PRSA’s newest program format: a little lunch, a lotta learning and not a lotta moola!

Mingle with fellow public relations and communications professionals while you munch on a sandwich, listen to the experts and then share your experiences and best practices. We’ll have the equipment to show off your online newsroom.

TEKGROUP International founder Steve Momorell and Codella Marketing CEO Pete Codella, APR, will lead an interactive webinar about developing a centralized information headquarters that reporters can’t resist.

It’s FREE for PRSA members. Non-members are welcomed for a nominal $5 fee, paid at the door.

Date: Jan. 31, 2012

Time: 12:30 p.m. to 2:30 p.m.
Mingle and Munch – 12:30-1 p.m. (Please bring your own brown bag lunch.)
Webinar – 1-2 p.m.
Discussion – 2-2:30 p.m.

Place: Red Sky Public Relations , 404 S. Eight Street, Suite 400, in the 8^th Street Marketplace

Munch on a taco from the Taco Bar, sip a mango margarita and power network with members of the Idaho Chapter of PRSA. The chapter’s annual meeting will be conducted with elections of our new officers for 2012.

Cost is $15 for members online and $20 for guests, $20 (cash or check) for all at the door. Price includes Taco Bar and one drink.

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Join PRSA Idaho for discussion about Social Media and the Law – what you need to do today in order to minimize your risk and maximize your opportunity.

Featured panelists include New Media Attorney Lisa McGrath of Lisa McGrath LLC, Dr. Seth Ashley from the Department of Communication at Boise State and Jessica Flynn of Red Sky PR.

Lisa McGrath runs an exclusive flat fee law firm that focuses on solving legal problems related to new media, technology, the Internet, and e-commerce.  McGrath is a graduate of American University, Washington College of Law in Washington, DC. She is a former litigator in private practice, United States Senate Counsel, and previous law clerk for the Chief Justice of the Idaho Supreme Court. McGrath is co-founder and program director of Social Media Club Boise.

Dr. Rick Moore, chair of the Department of Communications at Boise State University,  earned his doctorate from the University of Oregon and has taught at Boise State since 1994.  Dr. Moore’s research interests are in the area of mass communication and ideology. Much of his writing has investigated media portrayal of religious and environmental issues. Another key area of study is the social thought of Jacques Ellul, a French theorist/theologian who asked challenging questions about the role of technology in our lives. Writing under his full name of Rick Clifton Moore, Dr. Moore has published articles in: The Journal of Communication; Mass Media & Society; The Journal of Media and Religion; The Bulletin of Science, Technology, and Society; Advertising and Society Review; The Ellul Forum; and The Journal for Peace and Justice Studies.

Jessica Flynn is CEO of Red Sky Public Relations. Jessica’s strengths lie in her journalism roots, which enable her to ask the tough questions, seek creative solutions to communication challenges and incorporate multimedia and social elements into highly successful public relations campaigns on behalf of clients large and small, local and global.  She provides strategic counsel and has developed social media programming and training for clients including the Idaho Department of Commerce, Avery Dennison and Supervalu.

When: Wednesday, October 26 from 11:30-1pm
Where: JR Simplot Corporate Headquarters / 999 West Main Street, Suite 1300, Boise, Idaho

Register: Pre-pay by Oct. 24 (click on buy button below)  to reserve your space and save money. Registration includes a brown-bag lunch and beverage.

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Vincent Muli Wa Kituku, Ph.D., was born in Kangundo, Kenya and is a noted author, local columnist, motivational speaker and master storyteller. He is a Certified Speaking Professional (CSP) the highest designation presented by the National Speakers Association. He is the author of “Overcoming Buffaloes at Work & in Life” and “East African Folktales”. His columns appear in The IdahoStatesman and Idaho Press Tribune.

Reservations should be made by Sept 26 to mailto: rsvp@prsaidaho.org or purchase a ticket online at http://www.prsaidaho.org. Lunch will include a sandwich buffet with soup/salad. Registration will begin at 11:30, cash or check only at the door- Members $12, Guests $15 and students $5. Space is limited.
You may pay for the luncheon online using a credit card below:

THIS event is closed to online payment and registration

Media interviews are unlike any other conversation you have in your daily life — you have absolutely no control over the context of how your words will be presented to the final audience. The media can slice and dice anything you say. By learning to master the most important secrets of media interviews, you will become more confident, relaxed, convincing and, most importantly, get the exact messages you want into media stories. You will learn how to:
• Create and design messages you can take with you and use for future interviews.
• Develop media messages more quickly and easily.
• Understand body language techniques.
• Determine what media outlets are really looking for.
• Get what you want into media stories.
• Reformat your messages and answers in the exact format the media can use, like sound bites and quotes.

Instructor
T.J. Walker, CEO and founder, Media Training Worldwide, is a leading media and presentation trainer, and an expert trainer for executives seeking guidance on speaking to the public and media. T.J. has trained thousands of executives and government officials over the last 20 years. He is co-author with Jess Todtfield of the number one USA Today Money bestseller and number two Wall Street Journal Business bestseller, “TJ Walker’s Secret to Foolproof Presentations.

Moderator Todd Dvorak – Todd is a 15-year veteran in newspapers and with the Associated Press. He has served as administrative correspondent for the AP’s Boise office since 2007, directing state and national coverage of Idaho politics, business, sports and other Idaho stories that hit national and international news markets. Before moving to Idaho, Todd worked for the AP for five years in Iowa. Todd is a Wisconsin native and graduate from the University of Minnesota. He’s an avid fly fisherman, runner, outdoor enthusiast, reader and craft beer geek. He’s been married to Meg for 17 years.

Panelists include:
Brian Cronin – A versatile and multifaceted communications professional, marketing strategist, writer, editor, spokesperson, speechwriter, political strategist, emcee, educator, and community volunteer. Diverse career trajectory includes work in public high schools, non-profits, a publishing house, a Fortune 50 company, and ad/marketing agencies. Brian was elected to the Idaho state legislature in 2008 and is the owner / president of Cronin and Associates.

Lynda Friesz-Martin – Lynda draws from 25 years of experience as a public relations/public involvement professional, with her services ranging from major corporate and public-sector clients, to special events and professional sports. Her strengths include project management, graphic design, web site design, facilitation and overseeing all of the day-to-day activities and business operations of her firm. Ms. Friesz-Martin has managed public involvement efforts for the City of Boise, Ada County Highway District, the Idaho Department of Health and Welfare, Federal Highway Administration, Alaska Department of Transportation and the Idaho Transportation Department. She is the president of Lynda Friesz Public Relations.

Randy Simon – Prior to joining Gallatin Public Affairs, Randy spent the past decade as an award winning journalist working in New Mexico and Idaho. Though the majority of his time was spent in front of the camera, Randy also reported for the local newspaper and hosted a radio talk show. While in New Mexico, he educated political candidates on the nuances of public speaking, interviewing and campaign media strategies. Randy attended Baylor University earning a Bachelor of Arts degree in history with a minor in environmental studies. From there he traveled to Washington D.C. and worked with the conservation group American Forests before studying journalism in graduate school at the University of Colorado.

When: Thursday, May 26 12:00 – 1:30
Where: Boise State Student Union Building Lookout Room

RSVP to rsvp@prsaidaho.org and pay by check or cash at the door, or pay by credit card below.

A lunch will be served.  Cost is $15 for guest, $10 for members and $5 for students.

Members and students should select the appropriate status for a discount if using a credit card.
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Accelerate Your Career in Public Relations
Free Webinar, Thursday, April 28
Redsky Public Relations, 404 8th Street, Suite 400, Boise 83702
1-2 p.m. MDT
Seating will be limited.  RSVP today to rsvp@prsaidaho.org

Steps You Can Take Now to Prepare for Your Future

Hear from communications strategist Jenny Schade, who will discuss how to grow your career in the midst of a dismal economy. As a former therapist, Schade interviewed more than 1,000 employees while guiding organizations through turbulent change. From her interviews, she recognized an interesting phenomenon — many employees are not only surviving the chaos, but thriving. She began referring to this group as “The Invincibles” for their efforts to bulletproof their careers against the extreme changes experienced today in organizations worldwide.

Schade will share the core qualities of hardy achievers she recognized across various industries and change situations. She will then lead a discussion with a panel of Accredited professionals who will discuss how becoming Accredited in Public Relations (APR) helped them become accomplished public relations practitioners. The panel will discuss what they, as employers, now look for in their hiring processes and how being Accredited can help job searchers land that special job.

INSTRUCTOR AND MODERATOR

Jenny Schade combines her background in communications and counseling psychology to help organizations answer that critical question, “How do your customers and employees feel about your products and services?” Prior to starting JRS Consulting more than 15 years ago, Jenny earned a master’s degree in counseling psychology from Northwestern University, had a career counseling private practice and was director of recruitment for two years at Golin/Harris International in Chicago.
PANEL

Robert Hastings, APR+M, is senior vice president of communications at Bell Helicopter. He previously has held senior communications roles with BAE Systems. From 2008–2009, he served as assistant secretary of defense for Public Affairs. As the senior public affairs official and spokesman for the U.S. Department of Defense, he advised on worldwide strategic communication, public information, internal information and community relations, leading a worldwide public affairs community of approximately 3,800 military and civilian personnel. Hastings also was a driving force in the development of the Department’s Strategic Communications concept of operations.  He is the recipient of the PRSA 2010 Lloyd B. Dennis Distinguished Leadership Award, the PRSA Silver Anvil Award of Excellence and the International Association for Business Communicators (IABC) Gold Quill Award for Excellence in Communications Management.

Mary Henige, APR is director of social media and digital communications for General Motors. She has held numerous leadership positions during her career in areas like social media, corporate communications, strategic communications, issues management, marketing communications and media relations. Henige was the 2003 president of the PRSA Detroit Chapter, and co-chair of the PRSA 2008 International Conference.

Keynote speakers include:

•       Jeanette Gibson, Director, Global Social Media Marketing at Cisco

•       Katie Paine, the public relations industry’s measurement maven

•       Michael Pranikoff, Global Director of Emerging Media for PR Newswire

Register at: https://www.prsa-portland.org/?q=EventRegister&id=386. $85 for PRSA Portland chapter members, $95 for non-members, $50 for students.

• Western District Conference: PR Renaissance: A Revival of Intellectual and Artistic Public Relations – April 27-29 at The Venetian Resort Hotel Casino in Las Vegas

Beyond today’s economic changes, the culture, strategy, and tactics of public relations are changing right before our eyes. The days of the “specialist” are quickly waning and yet we all need to be on the cutting edge of everything. At the same time, we must stay true to the classics and core principles that make public relations what it’s all about: relationships, multi-directional communications, solid tactical skills, ethical and legal considerations and more. Join the PRSA Western District for a veritable public relations renaissance with renewed interest. Classic learning and values will define the next era of public relations thinking.

This year’s amazing speaker lineup includes:

• Ken Rudin, political editor, NPR
• Richard Laermer, author of Punk Marketing and Full Frontal PR and editor of the Bad Pitch Blog
• Donovan Robertson, lead brand evangelist, Zappos.com
• Karen Wickre, senior manager of corporate communications, Google
• Randy Snow, chief strategic officer, R&R Partners
• Cathy Tull, senior vice president of marketing, Las Vegas Convention and Visitors Authority

A full conference schedule is now available. Register at prsawdc.org. $225 for PRSA members and $255 for non-members

Brian Kane received his Bachelor of Arts degree in History and Political Science from the University of Idaho.  He earned his law degree from the Northwestern School of Law at Lewis and Clark College in Portland, Oregon.  Brian was admitted to the Idaho State Bar in 2000 and began his practice in the private sector.

In 2001, Brian was hired as a Deputy Attorney General in the Intergovernmental and Fiscal Law
Division of the Office of the Attorney General. He was promoted to Lead Deputy Attorney General
for that Division in 2004. One year later, Brian was again promoted to Assistant Chief Deputy
Attorney General.

Brian and his wife, Emily, have two children.

Meeting will be at 12:30 p.m. in the Simplot Conference Center at 999 Main Street, Boise, 83702.

RSVP by Mar 29 to Sydney Sallabanks at sydney.sallabanks@simplot.com. A boxed lunch will be served.  Due to limited seating,  members and guests who RSVP are asked to cover the cost of registration if they fail to attend without cancelation by March 30.  Registration is $15 for members and guests and $5 for PRSSA students, cash or check.