Bring your questions and your best practices to Idaho PRSA’s newest program format: a little lunch, a lotta learning and not a lotta moola!

Mingle with fellow public relations and communications professionals while you munch on a sandwich, listen to the experts and then share your experiences and best practices. We’ll have the equipment to show off your online newsroom.

TEKGROUP International founder Steve Momorell and Codella Marketing CEO Pete Codella, APR, will lead an interactive webinar about developing a centralized information headquarters that reporters can’t resist.

It’s FREE for PRSA members. Non-members are welcomed for a nominal $5 fee, paid at the door.

Date: Jan. 31, 2012

Time: 12:30 p.m. to 2:30 p.m.
Mingle and Munch – 12:30-1 p.m. (Please bring your own brown bag lunch.)
Webinar – 1-2 p.m.
Discussion – 2-2:30 p.m.

Place: Red Sky Public Relations , 404 S. Eight Street, Suite 400, in the 8^th Street Marketplace

Join PRSA Idaho for discussion about Social Media and the Law – what you need to do today in order to minimize your risk and maximize your opportunity.

Featured panelists include New Media Attorney Lisa McGrath of Lisa McGrath LLC, Dr. Seth Ashley from the Department of Communication at Boise State and Jessica Flynn of Red Sky PR.

Lisa McGrath runs an exclusive flat fee law firm that focuses on solving legal problems related to new media, technology, the Internet, and e-commerce.  McGrath is a graduate of American University, Washington College of Law in Washington, DC. She is a former litigator in private practice, United States Senate Counsel, and previous law clerk for the Chief Justice of the Idaho Supreme Court. McGrath is co-founder and program director of Social Media Club Boise.

Dr. Rick Moore, chair of the Department of Communications at Boise State University,  earned his doctorate from the University of Oregon and has taught at Boise State since 1994.  Dr. Moore’s research interests are in the area of mass communication and ideology. Much of his writing has investigated media portrayal of religious and environmental issues. Another key area of study is the social thought of Jacques Ellul, a French theorist/theologian who asked challenging questions about the role of technology in our lives. Writing under his full name of Rick Clifton Moore, Dr. Moore has published articles in: The Journal of Communication; Mass Media & Society; The Journal of Media and Religion; The Bulletin of Science, Technology, and Society; Advertising and Society Review; The Ellul Forum; and The Journal for Peace and Justice Studies.

Jessica Flynn is CEO of Red Sky Public Relations. Jessica’s strengths lie in her journalism roots, which enable her to ask the tough questions, seek creative solutions to communication challenges and incorporate multimedia and social elements into highly successful public relations campaigns on behalf of clients large and small, local and global.  She provides strategic counsel and has developed social media programming and training for clients including the Idaho Department of Commerce, Avery Dennison and Supervalu.

When: Wednesday, October 26 from 11:30-1pm
Where: JR Simplot Corporate Headquarters / 999 West Main Street, Suite 1300, Boise, Idaho

Register: Pre-pay by Oct. 24 (click on buy button below)  to reserve your space and save money. Registration includes a brown-bag lunch and beverage.

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Vincent Muli Wa Kituku, Ph.D., was born in Kangundo, Kenya and is a noted author, local columnist, motivational speaker and master storyteller. He is a Certified Speaking Professional (CSP) the highest designation presented by the National Speakers Association. He is the author of “Overcoming Buffaloes at Work & in Life” and “East African Folktales”. His columns appear in The IdahoStatesman and Idaho Press Tribune.

Reservations should be made by Sept 26 to mailto: rsvp@prsaidaho.org or purchase a ticket online at http://www.prsaidaho.org. Lunch will include a sandwich buffet with soup/salad. Registration will begin at 11:30, cash or check only at the door- Members $12, Guests $15 and students $5. Space is limited.
You may pay for the luncheon online using a credit card below:

THIS event is closed to online payment and registration

Media interviews are unlike any other conversation you have in your daily life — you have absolutely no control over the context of how your words will be presented to the final audience. The media can slice and dice anything you say. By learning to master the most important secrets of media interviews, you will become more confident, relaxed, convincing and, most importantly, get the exact messages you want into media stories. You will learn how to:
• Create and design messages you can take with you and use for future interviews.
• Develop media messages more quickly and easily.
• Understand body language techniques.
• Determine what media outlets are really looking for.
• Get what you want into media stories.
• Reformat your messages and answers in the exact format the media can use, like sound bites and quotes.

Instructor
T.J. Walker, CEO and founder, Media Training Worldwide, is a leading media and presentation trainer, and an expert trainer for executives seeking guidance on speaking to the public and media. T.J. has trained thousands of executives and government officials over the last 20 years. He is co-author with Jess Todtfield of the number one USA Today Money bestseller and number two Wall Street Journal Business bestseller, “TJ Walker’s Secret to Foolproof Presentations.

Moderator Todd Dvorak – Todd is a 15-year veteran in newspapers and with the Associated Press. He has served as administrative correspondent for the AP’s Boise office since 2007, directing state and national coverage of Idaho politics, business, sports and other Idaho stories that hit national and international news markets. Before moving to Idaho, Todd worked for the AP for five years in Iowa. Todd is a Wisconsin native and graduate from the University of Minnesota. He’s an avid fly fisherman, runner, outdoor enthusiast, reader and craft beer geek. He’s been married to Meg for 17 years.

Panelists include:
Brian Cronin – A versatile and multifaceted communications professional, marketing strategist, writer, editor, spokesperson, speechwriter, political strategist, emcee, educator, and community volunteer. Diverse career trajectory includes work in public high schools, non-profits, a publishing house, a Fortune 50 company, and ad/marketing agencies. Brian was elected to the Idaho state legislature in 2008 and is the owner / president of Cronin and Associates.

Lynda Friesz-Martin – Lynda draws from 25 years of experience as a public relations/public involvement professional, with her services ranging from major corporate and public-sector clients, to special events and professional sports. Her strengths include project management, graphic design, web site design, facilitation and overseeing all of the day-to-day activities and business operations of her firm. Ms. Friesz-Martin has managed public involvement efforts for the City of Boise, Ada County Highway District, the Idaho Department of Health and Welfare, Federal Highway Administration, Alaska Department of Transportation and the Idaho Transportation Department. She is the president of Lynda Friesz Public Relations.

Randy Simon – Prior to joining Gallatin Public Affairs, Randy spent the past decade as an award winning journalist working in New Mexico and Idaho. Though the majority of his time was spent in front of the camera, Randy also reported for the local newspaper and hosted a radio talk show. While in New Mexico, he educated political candidates on the nuances of public speaking, interviewing and campaign media strategies. Randy attended Baylor University earning a Bachelor of Arts degree in history with a minor in environmental studies. From there he traveled to Washington D.C. and worked with the conservation group American Forests before studying journalism in graduate school at the University of Colorado.

When: Thursday, May 26 12:00 – 1:30
Where: Boise State Student Union Building Lookout Room

RSVP to rsvp@prsaidaho.org and pay by check or cash at the door, or pay by credit card below.

A lunch will be served.  Cost is $15 for guest, $10 for members and $5 for students.

Members and students should select the appropriate status for a discount if using a credit card.
[ online registration removed ]

The Business Case for Public Relations

Michael Cherenson has been at the helm of a national movement to better inform perceptions of public relations’ roles and strategic value. He will be in Boise to teach communications professionals how to best present a business case for public relations to the company and/or clients they represent. Cherenson will focus on useful tools and tactics to create a better understanding of the practice, application and value of PR.

When:  Thursday, May 6, 11:30 a.m.-1p.m.

Where: Beside Bardenay, 612 Grove St.

Cost:    $15 for members and guests  / $8 for students (includes lunch)

RSVP:  RSVP to RSVP@prsaidaho.org or by phone to PRSA president Sydney Sallabanks at (208) 388-0766.

Michael Cherenson is Executive Vice President of Success Communications,  headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa.

“Public relations is more important than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions and the evolving needs and concerns of corporate CEOs.”

-Michael Cherenson