Dave Burnett, founder of AOK Marketing and past PRSA ICON speaker, will join us virtually to connect the dots between media placements and AI visibility — specifically how getting your clients “named in the AI answers” leads to more business, and why that increased business supports deeper investment in PR.
After this session, you will learn: - How AI models like ChatGPT actually learn, work, and surface answers — and why that matters - How PR + SEO = AEO/GEO, and why you should care - How to get your clients found in AI and “named in the answer” - How coverage becomes training data for future AI models, how to influence the answers AI provides, and how to respond to crises that appear in AI results - How to connect the dots from placements to AI visibility to real business outcomes
You’ll leave with free tool access and a step-by-step playbook to start proving PR’s value the same day. About the Speaker Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continous learning. Read more about Dave here.
