Lynda Friesz

With over 15 years of experience in strategic communications, public relations, and media engagement, Lynda has built a career crafting compelling narratives that drive brand awareness, customer engagement, and business growth. As a dynamic Senior Communications Leader, she specializes in executive messaging, crisis communication, and thought leadership, ensuring organizations maintain a strong public presence in an evolving digital landscape. Her passion lies in storytelling, bringing brands to life through data-driven campaigns and strategic media outreach that leave a lasting impact.

Throughout her career, Lynda has successfully managed high-profile communication initiatives, securing top-tier media placements for industry-leading companies. From launching Instacart’s rush grocery delivery to executing large-scale brand sponsorships that expanded market share, her expertise has fueled national recognition for brands across multiple industries. Her strategic PR efforts at Micron Technology, Albertsons Companies, and as the President of Lynda Friesz Public Relations have reinforced their positions as market leaders through integrated communication strategies, stakeholder engagement, and corporate storytelling.

She thrives in fast-paced, cross-functional environments, aligning public relations, corporate affairs, and investor communications to drive cohesive messaging and brand positioning. As an Adjunct Professor at Boise State University, she mentors the next generation of PR professionals, equipping them with the skills to navigate corporate messaging, media relations, and crisis management. Her experience spans working with startups, Fortune 500 companies, and nonprofit organizations, always prioritizing clear, transparent, and impactful communication.

Beyond her corporate experience, she is deeply committed to community service and thought leadership, having been honored as Idaho Business Review’s Women of the Year for her contributions to the industry and local communities. With a Master of Business Administration (MBA) and a Certificate in National Environmental Policy Act, she brings a strategic mindset and a passion for corporate social responsibility, digital transformation, and AI-driven communications. Whether leading global PR campaigns or mentoring emerging professionals, her goal is to create meaningful, authentic brand connections that resonate with audiences worldwide.